Bonfire lights up inaugural NNI ‘Press Ad of the Month’ competition

Dublin-based agency Bonfire has won the National Newspapers of Ireland (NNI) ‘Press Ad of the Month’ competition for an eye-catching ad created on behalf of online betting firm Betfair.

Bonfire’s ‘Stuff the bookies’ ad, which features broadcaster Eamon Dunphy, was chosen as the winner of the April competition by judges Emmet Wright of Chemistry and David Sneddon of Mindshare.

‘Stuff the bookies’ was photographed by Terry McDonagh, written by Bonfire’s Ian Doherty, art directed by Sean Hynes and the media planner was Gemma Corbett of MediaVest.

I really enjoyed working with these guys, they were all great fun.